www.ToyQueen.com interviews Rory Story Cubes game inventor at Toy Fair 2011

Hasbro ToyFair 2010 Event

Today we had the pleasure of being invited to the Times Center in New York City to preview Hasbro’s newest products for 2010. Though I always knew that Hasbro represented a multitude of brands, seeing them all under one roof and in one room was exciting to think about all the fun to be had in the upcoming year.  I never expected to feel so nostalgic since many of the toys I grew up enjoying are still on the market for our children to play with, in a new and improved, up-to-date version for today’s market.

The day began by presentations from Brian Goldner, Hasbro CEO; Jane Pitson Parsons, Hasbro’s Global Consumer Insights Leader; and Jerry Perez; Hasbro Senior Vice President Global Brand Leader Preschool Marketing. They all spoke about Hasbro’s plan to Reinvent, Reimagine and Reignite the brand. Not to mention their commitment to the social media space and to parents and caregivers worldwide, to maintain an open dialog, so that Hasbro can be the best they can be to provide an immersive play experience, as well as to foster innovation, ideation and creativity.

I was on such a high after taking a walk down memory lane remembering all my childhood experiences with Strawberry Shortcake, My Little Pony, the Easy Bake Oven, Mr. Potato Head, Play-Doh, and Candyland. After all that excitement, don’t forget the brands that exist in Hasbro’s effort to encourage family social interactions with Family Game Night such as Monopoly, Life, Trivial Pursuit, Clue, Battleship, Boggle, Guess Who, Connect 4, Sorry, Jenga, Yahtzee and Scrabble. Who knew GI Joe and Transformers were part of the Hasbro family either, as my brother and I also were able to play with these together.

However, working with young children on enhancing their development, there isn’t a day that goes by where that I don’t use Play-Doh or engage children with one of Hasbro’s awesome preschool games. Over the next few posts I’ll plan to highlight some of my 2010 favorites with Hasbro brands.