Interview with Dr. Michael Shore from Mattel by ToyQueen

Dr. Michael Shore from Mattel is interviewed by ToyQueen, Keri Wilmot regarding some of the developmental aspects that have been included in Mattel’s process of toy creation and development to promote emotional benefits, imagination, empowerment, and the sense of discovery in the design process. Toys featured include the Fisher-Price Trio Building Set, Preschool game Uno [...]

Most Wanted Holiday Toys from Time to Play

Matchbox Rocky The Robot Truck (standing)

Last Thursday, I had the awesome opportunity to be at Time to Play Magazine’s press conference in New York City, where Chris Byrne – The Toy Guy (@thetoyguy) and Jim Silver – editor in chief of Time to Play Magazine (@jimsilver) unveiled the magazine’s list of what they believe are the Most Wanted Toys of [...]

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