There aren’t many toy companies that you meet along the way that boast a ten year satisfaction guarantee with their toys, and that is the first “WOW” we learned about WOW brand toys at Toy Fair. Originally from the UK, these toy vehicles and playsets geared for kids ages 18 months to 5 years are now available here in the United States and distributed by the well known German puzzle company, Ravensburger. WOW brand toys are designed using classic themes, that will last through pretend play with multiple siblings and possibly even passed on from one generation to the next.
We received the Jurassic Jimmy toy vehicle (pictured left) for review. My son was “WOW”ed so much by this toy, he took it to bed with him for the first few days. Jurassic Jimmy the caveman, drives his off-road vehicle, trailer and 2 baby dinosaur friends. There is even a large dinosaur egg that the dinosaurs fit inside and rests on the back of the trailer. The egg can can be hatched or opened and closed repeatedly. The trailer attaches to the truck using a magnet, so it was easy for my 2 1/2 year old to attach without any frustration. There were absolutely no stickers to attach on this product, which I loved. Once it’s out of the box it’s ready to roll. The car itself has a “push and go” friction motor, so it is a little loud when it drives, but it doesn’t take a lot of strength for it to drive far on carpet or wood surfaces.
The price tag did WOW me a little given that these toys generally MSRP for about $30.99 – $49.99, but they are well made, built on classic themes that won’t go out of style, and they do come with a 10 year guarantee. One piece of feedback I have is that I wish the dinosaurs would fit in the driver seat of the car to expand imaginative play themes even further. Cavemen didn’t really drive cars in that era, so I don’t think it’s that far off base that the dinosaur could drive the car, too!
Additional WOW brand toys in this line include Ryan’s Road Trip (a 7 piece vehicle with towable tent), Casey Camper Van (an RV that pops open), Cupcake Chloe (Chloe’s bakeshop, delivery car, and removable cupcake), Whiz-Around Amy (5 piece play set that includes a pink motorcycle and sidecar), and Mario’s Pizzeria (8 piece playset that has 3 pizzas, vehicle and special oven).